If you are curious about how marketing psychology in a presentation can be really important, or have doubts about it- or want to see perhaps a man who can truly turn water in to wine right in front of you, check out Apple's developer keynote where they made official the rumor that they are switching to Intel processors.
I really have to give my hats off to Steve Jobs- he really did an incredible job of presenting the news while keeping some degree of truth, poking fun and an incredible psychological manipulagion for the acceptance of that change.
Fast forward the quicktime to around time 22:00.
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